Meet TEF: Spotlight On The Creative Force Behind the Cool

Posted by Bob Namar on

At Yestercool, style doesn’t just happen—it’s made. And if you’ve ever admired one of our signature designs, scrolled through our site and smiled, or felt that unmistakable Yestercool vibe, chances are you’ve experienced the work of TEF.

A Brooklyn native with an eye for the unexpected, TEF has been a driving force behind Yestercool for more than five years. As a designer and digital visionary, she’s helped shape not just our product lines, but the look and feel of our entire brand—from t-shirts to our online home.

TEF doesn’t just design. She curates culture. With every graphic, she brings a fresh lens to vintage flair. With every pixel, she adds rhythm to the page. Her fingerprints are all over what makes Yestercool… well, cool.

We’re beyond lucky to have her on the team, and this little shoutout is long overdue. TEF, thank you for keeping us inspired, on-trend, and just the right amount of offbeat.

Here’s to more bold ideas, sharp lines, and classic cool with a twist.

Stay cool. Stay Yestercool.