Our Cool Blog
Nashville Style Then & Now: How Music Shaped a Timeless Look
Posted by Bob Namar on
Nashville’s style evolved through music, repetition, and real-world use. That’s why vintage elements still feel natural instead of nostalgic.
Why Austin Will Always Be Cool: A Love Letter to the City’s Vintage Spirit
Posted by Bob Namar on
Austin’s culture grew from the margins. Musicians played wherever they could. Artists printed flyers by hand...This environment rewarded originality.
Hotter Than a Parking Lot at ACL: How to Keep Cool in Austin This Summer
Posted by Bob Namar on
Dress Like You Belong in a Vintage Polaroid
Meet TEF: Spotlight On The Creative Force Behind the Cool
Posted by Bob Namar on
At Yestercool, style doesn’t just happen—it’s made. And if you’ve ever admired one of our signature designs, scrolled through our site and smiled, or felt that unmistakable Yestercool vibe, chances are you’ve experienced the work of TEF. A Brooklyn native with an eye for the unexpected, TEF has been a driving force behind Yestercool for more than five years. As a designer and digital visionary, she’s helped shape not just our product lines, but the look and feel of our entire brand—from t-shirts to our online home. TEF doesn’t just design. She curates culture. With every graphic, she brings a...
Austin's Rich Baseball History
Posted by Bob Namar on
Baseball in Austin is steeped in a rich heritage, a patchwork of stories that weave through the fabric of time, binding the community with a shared love for the game. In this 250-word celebration, we recognize the Austin Senators and the Austin Black Senators—two teams that played pivotal roles in shaping Austin's baseball history. The Austin Senators emerged in the late 19th century, representing the city in various minor leagues and leaving a legacy that would inspire generations to come. Their story intertwines with that of the Austin Black Senators, a team that shone brightly despite the shadow of...