Our Cool Blog

At Yestercool, style doesn’t just happen—it’s made. And if you’ve ever admired one of our signature designs, scrolled through our site and smiled, or felt that unmistakable Yestercool vibe, chances are you’ve experienced the work of TEF. A Brooklyn native with an eye for the unexpected, TEF has been a driving force behind Yestercool for more than five years. As a designer and digital visionary, she’s helped shape not just our product lines, but the look and feel of our entire brand—from t-shirts to our online home. TEF doesn’t just design. She curates culture. With every graphic, she brings a...

Baseball in Austin is steeped in a rich heritage, a patchwork of stories that weave through the fabric of time, binding the community with a shared love for the game. In this 250-word celebration, we recognize the Austin Senators and the Austin Black Senators—two teams that played pivotal roles in shaping Austin's baseball history.   The Austin Senators emerged in the late 19th century, representing the city in various minor leagues and leaving a legacy that would inspire generations to come. Their story intertwines with that of the Austin Black Senators, a team that shone brightly despite the shadow of...

Fashion has a remarkable way of revisiting the past and making it relevant in the present. Vintage tee shirt designs are a prime example of this phenomenon, and they embody a unique kind of "cool." Here's why vintage tee shirt designs continue to be cool and what makes them so appealing. Vintage tee shirt designs carry an air of authenticity that is hard to replicate. These designs are rooted in the cultural and artistic movements of their time and capture the essence of the era. They represent artifacts of their time. Wearing such designs signifies an appreciation for the genuine article...

In the heart of Texas, Austin emerged as a vibrant haven of culture and creativity during the 1970s, 1980s, and 1990s, earning its reputation as a nexus for music and nightlife. This period saw the city transform into a mecca for musicians and artists, driven by a unique blend of southern charm and a rebellious spirit. The 1970s laid the foundation with the legendary Armadillo World Headquarters, an epicenter for a diverse range of music, from Willie Nelson's country tunes to the psychedelic rock of the 13th Floor Elevators. As the 1980s unfolded, Austin's music scene diversified further. Clubs like...

When it comes to fashion, there is an undeniable charm in embracing the past. This is particularly true when it comes to wearing tee shirts with retro or vintage designs. The allure of vintage designs on tees is undeniable, and they have become a staple in contemporary fashion. In short, wearing tee shirts with retro or vintage designs is considered "cool"; but what exactly is at the heart of the appeal of these designs? Obviously, the most compelling aspect of retro and vintage tee shirts is their ability to evoke nostalgia. They transport us to a different time, conjuring up memories of bygone...