Our Cool Blog

If you want your epic tee shirts to last, treat them right. It's not just about washing them. How you store them matters, too.   Those treasured tees, vintage, nostalgic or just plain favorites, they all require special handling to keep their magic. Even though sometimes rips and holes can be part of the charm, when you wear them out in public, you want others to see them at their best.  Here are five vital tips to providing long life to you best tees. Fold Them Vertically: The first step in properly storing your vintage or special tee shirts is to...

In today's fashion-conscious world, T-shirts are seen as both making a  fashion statement and as simply a casual, laid-back garment. Wearing one can give off a relaxed, easygoing vibe. Graphic tees, or T-shirts with designs or graphics printed on them, are increasingly popular and have been a staple of casual fashion for decades. They can be found in a wide range of styles, from classic, vintage-inspired designs to more modern, trendy graphics.   Graphic tees are popular for a number of reasons. They are relatively inexpensive and easy to find, and they offer a fun, casual way to express one's...

"Design what you love. Love what you design"   Chuck Baum is a cool, award winning graphic designer who translates ideas into innovative, high-energy concepts and across all points of the creative landscape. He has developed motion graphics, brand identity, and websites as well as producing an insane amount of print media, logos and icons for clients worldwide.What's at the root of his passion? "I love a fast-paced environment handling multiple projects simultaneously," Chuck said. "I enjoy working with a collaborative team and the back and forth of creative development."Outside of work, Chuck has other passions. A committed trail biker,...

Retro vs. Vintage Designs Dear Yestercool: Your site specializes in vintage and retro designs, which I like. It's cool and all, but what the difference is between retro and vintage? Aren't they just both old-time?   --  JD, Round Rock, Tx   Thanks for your question, JD. There is often some confusion between the two terms, so let's try to set the record straight.What is vintage design?Originally, the word vintage described the year and location of a wine. Now, it refers to items from the 20th century; the early 1900s up to the end of the 1960s. ‘Vintage’ encompasses a wide...

Our mailbag, virtual as it is, gets a number of questions about care and keeping of your Yestercool tee, or any other vintage/retro design or apparel.So whether you have bought your tee at Yestercool, or acquired it from a thrift shop, vintage store, on eBay or elsewhere, wearing your tee means it will get soiled adn need laundering. And with an investment in this precious designs, we all want to avoid permanent stains and color fading.So here's some tips from our resident Cleaning Guru Thar Ginley to keep your shirts bright and clean for the longest possible time. HANDS ONNo matter how...