Our Cool Blog

Austin’s culture grew from the margins. Musicians played wherever they could. Artists printed flyers by hand...This environment rewarded originality.

Dress Like You Belong in a Vintage Polaroid

At Yestercool, style doesn’t just happen—it’s made. And if you’ve ever admired one of our signature designs, scrolled through our site and smiled, or felt that unmistakable Yestercool vibe, chances are you’ve experienced the work of TEF. A Brooklyn native with an eye for the unexpected, TEF has been a driving force behind Yestercool for more than five years. As a designer and digital visionary, she’s helped shape not just our product lines, but the look and feel of our entire brand—from t-shirts to our online home. TEF doesn’t just design. She curates culture. With every graphic, she brings a...

Baseball in Austin is steeped in a rich heritage, a patchwork of stories that weave through the fabric of time, binding the community with a shared love for the game. In this 250-word celebration, we recognize the Austin Senators and the Austin Black Senators—two teams that played pivotal roles in shaping Austin's baseball history.   The Austin Senators emerged in the late 19th century, representing the city in various minor leagues and leaving a legacy that would inspire generations to come. Their story intertwines with that of the Austin Black Senators, a team that shone brightly despite the shadow of...

Fashion has a remarkable way of revisiting the past and making it relevant in the present. Vintage tee shirt designs are a prime example of this phenomenon, and they embody a unique kind of "cool." Here's why vintage tee shirt designs continue to be cool and what makes them so appealing. Vintage tee shirt designs carry an air of authenticity that is hard to replicate. These designs are rooted in the cultural and artistic movements of their time and capture the essence of the era. They represent artifacts of their time. Wearing such designs signifies an appreciation for the genuine article...