Our Cool Blog

We humans interact with each other seemingly without obvious effort. Our sophisticated and nuanced social signals are part of this delicate and impactful communication. While these signals include speech and body gestures, they also include what we wear: our fashion – our tees. The items we choose wear send string signals to our friends, family and strangers alike. We use our tees (and other clothing items) to project the image of us or message we choose for that day and time. Don’t be confused: clothing and fashion, by definition, are not the same. While clothing is what covers the body,...

The transition of one year into the next; the end of one thing always represents the start of something else.  Our present circumstances do not define where we will go; they only determine where we next begin. For every today is a new beginning, and every yesterday a cool memory. Our future blooms from the seeds of the past, and that’s why we created Yestercool and brought you great designs like those below. We are in the process of expanding our cool designs with two new collections over the next two months: saluting the military and recognizing the bike (motor...

More that a third of all the households in the U.S. harbor one. They are one of the world's most destructive predators yet we feed them, groom them, and share our home with them. They make us uneasy seeing things we don't see, and hearing things we don't hear. We keep them as pets even though they rank just slightly above coasters in terms of their responsibility. But it is difficult to remain melancholy or even indifferent when they rub their furry faces against your leg. And there is just no way to talk about their behavior and habits that...

If you want change, you have to vote. If you don’t want change, you have to vote. Twenty million Americans have reached voting age since the last presidential election. Many of them aren’t registered to vote yet  At YESTERCOOL, we’ve released our newest collection. Our Get Out the Vote series leverages retro and vintage design elements to create modern messages that enable you to tell others that you are voting, and that they should, too. (Of course, in order to vote, you have to be registered.  Go to vote.gov to register to vote.) Your "right to vote" is not explicitly...