What is Yestercool?

Posted by Bob Namar on

Welcome to Yestercool.com, featuring styles and designs from yesterday and yesteryear, based on lifestyles, trends, or art forms from the historical past, including in music, modes, fashions, or attitudes.

Retro-Vintage-Cool: that's us.

We've launched our brand with a salute to Austin of the past. Revisit Sixth Street, and other downtown eateries, bars, clubs and restaurants that were the Go-To places for Austin-tes during the decades of the 1970s, 80s and 90s. 

Austin was most certainly the “Live Music Capital of the World,” probably home to Texas’ best barbecue, and arguably the hottest place on earth. But the city, for one moment anyway, thought itself a modern day CIty of Lights. A City of Austin video promoting tourism in 1987 asserts "Austin is like Paris."

Imagine an Arc de Triomphe over Congress at Sixth Street? Nah, neither can we,

But we do imagine resurrecting the names, spirits, and designs of those heydays. Explore our debut collection. And if you have ideas or inspirations for designs you'd like to see from 'way back when,' drop us a note at info@yestercool.com.  If we use your idea, you'll get a free tee. 

Arc De Triomphe.