Our Cool Blog — yestercool

Do You Care About Your Tees?

Posted by Bob Namar on

Our mailbag, virtual as it is, gets a number of questions about care and keeping of your Yestercool tee, or any other vintage/retro design or apparel.So whether you have bought your tee at Yestercool, or acquired it from a thrift shop, vintage store, on eBay or elsewhere, wearing your tee means it will get soiled adn need laundering. And with an investment in this precious designs, we all want to avoid permanent stains and color fading.So here's some tips from our resident Cleaning Guru Thar Ginley to keep your shirts bright and clean for the longest possible time. HANDS ONNo matter how...

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What's in a tee? Most likely, you.

Posted by Bob Namar on

Tees are cool. During the pandemic, many of us resorted to shopping online and purchasing merch to satisfy our urges to socialize, and to communicate. “Merch with a Message” became a trend on top of a trend, outfitting us all with cool slogans and graphics that said something about us, the way we were and the way we wanted to be…again. It’s always been a matter of personality and personal style with clothing. We make statements all while working to keep ourselves on trend. Tees are as cool as you want them, or need them, to be. Why tees? When we...

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How Do We Signal Each Other?

Posted by Bob Namar on

We humans interact with each other seemingly without obvious effort. Our sophisticated and nuanced social signals are part of this delicate and impactful communication. While these signals include speech and body gestures, they also include what we wear: our fashion – our tees. The items we choose wear send string signals to our friends, family and strangers alike. We use our tees (and other clothing items) to project the image of us or message we choose for that day and time. Don’t be confused: clothing and fashion, by definition, are not the same. While clothing is what covers the body,...

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What's New, Pussycat?

Posted by Bob Namar on

More that a third of all the households in the U.S. harbor one. They are one of the world's most destructive predators yet we feed them, groom them, and share our home with them. They make us uneasy seeing things we don't see, and hearing things we don't hear. We keep them as pets even though they rank just slightly above coasters in terms of their responsibility. But it is difficult to remain melancholy or even indifferent when they rub their furry faces against your leg. And there is just no way to talk about their behavior and habits that...

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Our Austin, Texas Collection

Posted by Bob Namar on

Why did we choose to feature Austin, Texas to launch Yestercool? So many reasons...

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