Our Cool Blog — yestercool

Why do some shirts feel like old favorites the first time you wear them? It has less to do with age than with the stories great vintage-inspired design quietly tells.

Nobody remembers the score. They remember the night—and what it felt like to be there. There’s something about a summer baseball game that never really changes. It’s not just the game. It’s everything around it. The heat that doesn’t let up.The buzz of the crowd before first pitch.The way the lights hit the field just as the sun disappears. This was the kind of shirt you didn’t think about then—but remember now.   Whether you grew up watching the New York Yankees or viewing games wherever you could, the details stick with you. And strangely enough—so do the shirts. It...

In a city that doesn’t try too hard, the best style looks like it’s already been here. Austin doesn’t chase trends. It shrugs them off. Spend a day walking down South Congress Avenue, stepping into Waterloo Records, or catching live music during Austin City Limits Music Festival, and you’ll notice something: Nobody looks like they’re trying. And that’s exactly the point. Austin style isn’t polished. It’s not loud. It’s not chasing whatever just dropped last week. It’s: Easy Slightly worn-in Personal without being performative You’ll see it everywhere: A faded graphic tee that looks like it has a story A...

Zephyr Gonzalez is not merely a graphic designer; he's an alchemist of pixels and imagination, a modern-day sorcerer who conjures breathtaking visual experiences from the mundane canvas of digital screens. Born and raised in the heart of the Lone Star State, Zephyr's journey to becoming an enigmatic creative force is as captivating as the designs he weaves. The Genesis of an Iconoclast Zephyr's story is one of unexpected divergence from tradition. Born into a family of ranchers in a remote corner of Texas, he was destined to follow in the footsteps of generations tending to cattle under the vast Texan...

Yestercool: Today, I'm joined by Skilar J, a graphic designer with Yestercool and someone with a unique perspective on design. Skilar, thank you for joining us.Skilar J: Thank you for having me. This is cool.Yestercool: So, Skilar, what makes for an impactful design in your opinion?Skilar J: For me, an impactful design is something that speaks to people on an emotional level. It needs to be able to evoke a feeling, whether that's nostalgia, excitement, or inspiration. There’s a lot of stuff on Yestercool that inspires me. So I find it a stimulating pace to work.Yestercool: Interesting. How do you...