Our Cool Blog — style

From Lake Travis coolers to South Congress strolls—how Austin kicks off summer, and what to wear now. Memorial Day weekend in Austin has always meant one thing: summer is officially here. The heat shows up early, the crowds follow, and suddenly every plan involves water, shade, or a cold drink in hand. But while the setting hasn’t changed much—lakes, patios, live music—the vibe has. And so has what people wear. Let’s take a look at Memorial Day in Austin—then vs. now—and how to show up in style either way. THEN: Lake Days, Lawn Chairs, and Whatever Was Clean Back in...

Tees are cool. During the pandemic, many of us resorted to shopping online and purchasing merch to satisfy our urges to socialize, and to communicate. “Merch with a Message” became a trend on top of a trend, outfitting us all with cool slogans and graphics that said something about us, the way we were and the way we wanted to be…again. It’s always been a matter of personality and personal style with clothing. We make statements all while working to keep ourselves on trend. Tees are as cool as you want them, or need them, to be. Why tees? When we...