Our Cool Blog — tee

Our mailbag, virtual as it is, gets a number of questions about care and keeping of your Yestercool tee, or any other vintage/retro design or apparel.So whether you have bought your tee at Yestercool, or acquired it from a thrift shop, vintage store, on eBay or elsewhere, wearing your tee means it will get soiled adn need laundering. And with an investment in this precious designs, we all want to avoid permanent stains and color fading.So here's some tips from our resident Cleaning Guru Thar Ginley to keep your shirts bright and clean for the longest possible time. HANDS ONNo matter how...

Tees are cool. During the pandemic, many of us resorted to shopping online and purchasing merch to satisfy our urges to socialize, and to communicate. “Merch with a Message” became a trend on top of a trend, outfitting us all with cool slogans and graphics that said something about us, the way we were and the way we wanted to be…again. It’s always been a matter of personality and personal style with clothing. We make statements all while working to keep ourselves on trend. Tees are as cool as you want them, or need them, to be. Why tees? When we...

We humans interact with each other seemingly without obvious effort. Our sophisticated and nuanced social signals are part of this delicate and impactful communication. While these signals include speech and body gestures, they also include what we wear: our fashion – our tees. The items we choose wear send string signals to our friends, family and strangers alike. We use our tees (and other clothing items) to project the image of us or message we choose for that day and time. Don’t be confused: clothing and fashion, by definition, are not the same. While clothing is what covers the body,...