Our Cool Blog — yestercool

In a city that doesn’t try too hard, the best style looks like it’s already been here. Austin doesn’t chase trends. It shrugs them off. Spend a day walking down South Congress Avenue, stepping into Waterloo Records, or catching live music during Austin City Limits Music Festival, and you’ll notice something: Nobody looks like they’re trying. And that’s exactly the point. Austin style isn’t polished. It’s not loud. It’s not chasing whatever just dropped last week. It’s: Easy Slightly worn-in Personal without being performative You’ll see it everywhere: A faded graphic tee that looks like it has a story A...

Zephyr Gonzalez is not merely a graphic designer; he's an alchemist of pixels and imagination, a modern-day sorcerer who conjures breathtaking visual experiences from the mundane canvas of digital screens. Born and raised in the heart of the Lone Star State, Zephyr's journey to becoming an enigmatic creative force is as captivating as the designs he weaves. The Genesis of an Iconoclast Zephyr's story is one of unexpected divergence from tradition. Born into a family of ranchers in a remote corner of Texas, he was destined to follow in the footsteps of generations tending to cattle under the vast Texan...

Yestercool: Today, I'm joined by Skilar J, a graphic designer with Yestercool and someone with a unique perspective on design. Skilar, thank you for joining us.Skilar J: Thank you for having me. This is cool.Yestercool: So, Skilar, what makes for an impactful design in your opinion?Skilar J: For me, an impactful design is something that speaks to people on an emotional level. It needs to be able to evoke a feeling, whether that's nostalgia, excitement, or inspiration. There’s a lot of stuff on Yestercool that inspires me. So I find it a stimulating pace to work.Yestercool: Interesting. How do you...

Our mailbag, virtual as it is, gets a number of questions about care and keeping of your Yestercool tee, or any other vintage/retro design or apparel.So whether you have bought your tee at Yestercool, or acquired it from a thrift shop, vintage store, on eBay or elsewhere, wearing your tee means it will get soiled adn need laundering. And with an investment in this precious designs, we all want to avoid permanent stains and color fading.So here's some tips from our resident Cleaning Guru Thar Ginley to keep your shirts bright and clean for the longest possible time. HANDS ONNo matter how...

Tees are cool. During the pandemic, many of us resorted to shopping online and purchasing merch to satisfy our urges to socialize, and to communicate. “Merch with a Message” became a trend on top of a trend, outfitting us all with cool slogans and graphics that said something about us, the way we were and the way we wanted to be…again. It’s always been a matter of personality and personal style with clothing. We make statements all while working to keep ourselves on trend. Tees are as cool as you want them, or need them, to be. Why tees? When we...